Mobile Marketing Is the New Black – a Trend Successful Businesses Embrace
When a new marketing method comes along, many business owners tend to balk, thinking that it’s a case of the “chasing shiny objects” syndrome that really isn’t essential to their long-term business success. While this may be true with some strategies, mobile marketing is certainly not one of them. Business owners who are serious about the future of the business need to jump on the opportunities mobile marketing creates, and the sooner, the better.
Here’s the thing. If your business is not mobile-user friendly, your prospects and customers will find another business that can provide similar products and services that IS mobile-friendly. It’s really that simple.
If your prospects try to go to your business website on their smartphones and discover that your site is a mess and they have to click, pinch, zoom and try all sorts of finger gymnastics to get basic information, they’ll click out and move on to find what they need elsewhere.
Mobile Marketing: The Instant Gratification Your Customers Desire
When your prospective customers decide they want your products and services, they want it now and they want to be able to easily access it. By utilizing mobile marketing, you can give them what they want and establish yourself as the solution to their problems.
Mobile marketing is the ideal solution for our instant gratification society. The golden rule of marketing (at least one of them) is give customers what they want and need as quickly as possible. That’s what mobile marketing will enable you to do.
Contact us today to learn more about how we can take your online marketing to the next level with mobile marketing.
3 Mobile Marketing Tactics that Can Transform Your Business Results
The idea of mobile marketing may sound nice and catchy, but many business owners want to know exactly what it will mean for their businesses. They want specifics on the benefits mobile marketing offers to their prospects and customers. They want to know why it is worth their time and money to incorporate mobile marketing into their marketing plan. Is this you? Keep reading and we’ll answer your questions, so you can stop wondering, and start getting results.
Statistics reveal that nine out of 10 adults in the United States have a cell phone and half of those are Smartphones. With this number alone, it is clear that knowing how to use mobile marketing is essential to the success of your business. It may seem like foreign territory to you, but it’s just one of those things you simply cannot ignore if you are serious about reaching your prospects and customers.
Here are three powerful ways you can use mobile marketing in your business to reach people from your target market than ever before:
- Customize mobile apps to meet unique customer needs. By creating a custom app for your business, you can enable your customers and prospects to access your services and special offers in a way that is easy for them. Your customers have unique needs, and Apps engage them and meet them exactly where they are.
- Keep your customers up-to-date on the incentives you are offering. Mobile marketing provides push notification which allows you to easily notify your prospects and customers of the latest special offers, discounts or perks you are offering. Unlike e-mails that will likely go unread, prospects are sure to receive the messages.
- Drive your prospects to your website and/or place of business. With mobile marketing, you are reaching your prospects on their phones, but you are then delivering a call-to-action, so they will further connect with you—either by visiting your website or stopping by your place of business.
If you are ready to get started with mobile marketing, contact us today to schedule your complimentary consultation.
Your Mobile Friendly Website Ramps Up Your Local Business Marketing Results
What if you spent time and money creating an awesome product or designed wonderful services and then you didn’t have a good way for your prospective customers to learn about them or access them? What a waste that would be! However, if your business website is not mobile friendly, that is exactly what you are doing.
You may have an excellent website with all the right graphics, articles and SEO in place, but unless it is set up for mobile users to access, it’s basically dead on arrival. Not such a nice thought, is it?
There’s really no way to sugar coat this…
If you want to stay competitive in today’s high-tech world, your business absolutely must focus on mobile marketing. The good news is that there are services available to help you create custom mobile apps and a mobile website that will set your business up for success so you don’t miss out on a single customer or sale.
With a mobile site in place, your online presence will be optimized and ready for anyone searching for the products and services you offer, whether they are using a laptop, smartphone or tablet. You won’t have to miss out on customers, because you will be meeting them where they are with the information they need in a format they can access with ease.
Studies reveal that conversion rates are much higher with mobile sites, because the user is able to quickly find out how to get the information they want and contact you quickly and easily. With this in mind, imagine how a mobile site for your business will help to boost your new customer acquisition and sales?
Now is the time to ensure your business website is mobile friendly. Contact us today to learn more about our mobile marketing services, including a complete mobile marketing platform designed with your local business in mind.